Wink Hotels is a new Vietnamese hospitality brand emerging in Indochina that takes a bold approach to affordable luxury in the region. The brand caters to modern, aspirational travelers, offering high-quality experiences that are grounded in the local destination. The first Wink Hotel, that will be in Ho Chi Minh City’s District 1 at 75 Nguyen Binh Khiem, will be one of at least 20 Wink Hotels across Vietnam to be created in the next five to seven years.
In preparation, the Saigon-based team needed a highly flexible and dynamic office space to reflect the effervescence of the organization, an exciting and stylish identity pitched to savvy travelers.

The office space was to be efficient yet creative, and highly flexible in order to accommodate a range of activities from group meetings, workshops, social events and individual work-times. With enclosed meeting spaces placed in each four corners of the site, the central open-cross space holds the majority of the office’s activities. With a warm wooden ceiling and a muted red reinterpretation of the brands’ color scheme, the inclusive design also allows for an abundance of natural light to fill the area, creating a relaxed and casual atmosphere for the workers and guests.