G8A’s ‘Eat a Pizza in a Forest’ series for the famous Pizza 4ps group proposes a mystical experience, transplanting an eerie forest ambiance into the stark mall context. By transporting the user into a highly organic and tactile space, the project questions the artificiality of these shopping environments. The open plan is segmented by a variety of columns crafted of recycled materials. These column “trees” reintroduce curved and imprecise movements, common in natural environments, into the dense and consumerist space.

This effect of surprise and rediscovery is encouraged by ambient lighting and the sparkling floor finishings, drawing the user further into the atmosphere of mystery. An intimate sense of place is created in nooks and shared seating arrangements, and guests are always close to an organic surface.

Both interior and exterior façade has gentle transitions, large bay windows, and barrier-free limitations creating a sense of smooth passageways into the spaces’ atmosphere. This blurring of lines and limitations further demonstrates the organic nature of the project, where movement is continuous and fluid rather than rigid and harsh.