Created in Switzerland the Jillian Perfume brand prides itself on the hours of research spent refining their new, unique scents and collections. With perfumer labs in Paris and Zurich, the brand uses Swiss ingredients and has to date retailed exclusively online. The booth proposition designed by G8A is to become their very first physical point of sale, and therefore embody the brands aesthetics and values.

Located in the Van Hanh Mall of central Saigon, the retail space reflects the “atelier” feel of the brand, the floating table volume is presented as a hybrid space, showcasing products, integrating a testing area, the sales point and a small raw material garden.

The use of contrasting organic material palette of wood, metal and glass propose clean lines reflecting a sense of refined yet organic ingredients present in the products. This independent furniture structure can be used in the future within a range of retail typologies from booth to boutique, while effectively representing the Jillian Perfume brand.